DiscoverGloss AngelesHow Caliray Keeps the Original "Essence" of Urban Decay Alive with Founder Wende Zomnir
How Caliray Keeps the Original "Essence" of Urban Decay Alive with Founder Wende Zomnir

How Caliray Keeps the Original "Essence" of Urban Decay Alive with Founder Wende Zomnir

Update: 2024-09-13
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Wende Zomnir is someone we consider a beauty titan on Gloss Angeles: she co-founded the longstanding cosmetics brand Urban Decay in the '90s, and after selling to L'Oreal and leaving the brand herself, she launched another one: inspired by her passion for the beach, surfing and sustainability, Caliray was born,

Wende has a wealth of knowledge about the industry, so we're thrilled to have her on the pod. She shares how Urban Decay was born at a time where brands weren't a dime a dozen, her thoughts on the Naked palette resurrection, what Urban was doing before any other makeup brand, and what she thinks matters most to consumers when it comes to products. Plus, how she keeps the "dirty minds" alive with Caliray and how her second brand differs from her first. She also reveals the product she'd like to see revived in our Misscontinued segment.


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How Caliray Keeps the Original "Essence" of Urban Decay Alive with Founder Wende Zomnir

How Caliray Keeps the Original "Essence" of Urban Decay Alive with Founder Wende Zomnir